About BFSG

About us

BFSG (PTY) Ltd t/a Bafa Funeral Services was founded and established in 1982, and we are a full-service funeral home mainly based in Gauteng, North-West and Limpopo.

We primarily offer but are not limited to the following services:

Funeral cover to help aid in the cost associated

with a funeral or tombstone.

  • Provision of funeral services,
  • Burial,
  • Cremation,
  • Repatriation,
  • Manufacturing and installation of tombstones.
  • Assembly and supply of coffins and caskets; and
  • Professional exhumation services.

 

We are registered as an authorised financial services provider, FSP 48376 and therefore have the responsibility to always conduct ourselves:

  • Honestly - to speak and act truthfully, and to show respect for others.
  • With integrity – to be trustworthy, honest, and kind.
  • Fairness - treating people equally or in a way that is right or reasonable,
  • With dignity - behaving in a way that shows self-respect and appreciation for the situation,
  • Ethically wherever we operate - acting in a way that is right and just, and that respects the dignity and rights of others.

 

We are dedicated to distributing and selling funeral policies that fully comply with the Principles of Treating Customers Fairly (“TCF”), as established by the Financial Sector Conduct Authority (FSCA). Our commitment ensures that all customers receive fair, transparent, and professional service at every stage of their engagement with our products.

All our funeral policies, along with the associated value-added benefits, are administered by Genlife Financial Services (PTY) LTD. Genlife is an Authorised Financial Services Provider, registered with FSP number 43895. Their role ensures the efficient and compliant management of our policy offerings, providing customers with trusted support and administration.;

The underwriting for all our policies is provided by Safrican Insurance Company Limited. Safrican is a Licensed Insurer, authorised to conduct life insurance business, and is registered as an Authorised Financial Services Provider under FSP number 15123. This partnership ensures that all policies are underpinned by a reputable and compliant insurance provider, offering security and peace of mind to our clients.

Our vision

At BFSG t/a Bafa Funeral Services our vision is to be a trusted and respected leader in our market, providing carefully selected products and services.

 

Our mission

To ensure that our products and services meet the following requirements:

  • Quality,
  • Accessibility,
  • Affordability,
  • Sustainability

We aspire to be the funeral home of choice for all families in our community, known for our compassion, integrity, creativity and value. 

 

We will set the standard for excellence in service quality by which other funeral businesses will measure themselves.

 

Our values

  • Trust: BFSG t/a Bafa Funeral Services has been building trusting relationships since1982 and in order to maintain this trust, we strive to uphold our values and follow through on our commitments and promises. To build trust, we are committed to being honest, dependable and reliable, by seeking feedback, listening attentively, and being open and supportive to others.
  • Professionalism: We define professionalism in matters of ethics and professional responsibility. We provide expert advice, present options without obligation, and follow through with impeccable attention to detail. We continuously improve our level of professionalism by implementing the best practices of the profession.
  • Integrity: We hold ourselves to the highest ethical standards, demonstrating honesty and fairness in every action that we take, and realizing that the strength of an organization is based on the integrity of its people. Integrity is the internal compass that provides our team with guidance and direction in all that we strive to do. 
  • Community: BFSG t/a Bafa Funeral Services has been an integral part of the community for over 30 years. We believe it is our obligation to give back and contribute to a healthy, strong community.
  • Care & compassion: We genuinely show concern, empathy and consideration for the needs and well-being of others. We are alert to the feelings that loss creates and are sensitive in all of our interactions. The highest calling of our profession is to provide comfort during times of need.